More and more mobile device users are turning on Location Services and GPS tracking tools.  Popular checkin’s and location based social media data are fast becoming a component part of the social media and social media marketing experience.

Network Telephone Services is working with its mid-size, location based retail clients to maximize these tools. With store locators and area specific social media messaging, NTS is showing business’

With the majority of mobile consumers using their devices to broadcast their location by checking in on Foursquare, posting a photo on Facebook from dinner with friends or getting directions, location-based social data has become the new currency to engage and build stronger relationships with consumers. Therefore, location-based marketing – targeting people with advertising based on their location – is essential for businesses to partake in.

Geo-location activities are often linked to consumer-related behavior, which is why this type of marketing serves as a powerful vehicle for reaching consumers, increasing engagement, creating a better experience and ultimately, growing sales. It’s important for marketers to move away from blindly offering deals and discounts, to utilizing location-based social data to reach the nearby, engaged consumer.

Marketers must move away from blindly offering deals and discounts, to utilizing location-based social data to reach the nearby, engaged consumer.